These influencers have a massive following of over 1 million, and often include famous actors, musicians, athletes and other public figures. Let’s take a deeper look at the various types of influencers out there: ![]() Knowing what each type of influencer can offer you in terms of reach, range, cost and engagement is key to choosing the right ones for your brand. Others boast smaller but more targeted and engaged communities. ![]() Some social media influencers have large, broad audiences spanning across several demographics. Partnering with an influencer with millions of followers might sound like a dream come true - but it might not be the best fit for your brand. ![]() And recommendations from them serve as a form of social proof to your brand’s potential customers. Influencer marketing works because of the high amount of trust that social influencers have built up with their following. Published on What is influencer marketing?Īt a fundamental level, influencer marketing is a type of social media marketing that uses endorsements and product mentions from influencers - individuals who have a dedicated social following and are viewed as experts within their niche.
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